This wine looks and tastes purple. Come to think of it, smells like a purple magic marker. On the palate it tastes like a smokey, spicy concord wine. It's big and slightly hot. To be honest, it does have some olive notes that evolved after some time, but it never really hit the mark or showed any complexity. It's similar to a Spanish Monestrell in body and punch, and I think its worth it to save a couple bucks and drink Monestrell. Better than the Bogel Petite Syrah at the same price point though. All in all not my style at this point, maybe I would have dug it a few years ago or some 120 bottles ago.